Privacy Policy
This Privacy Policy describes how travelbender.co (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at hellorootsandroam@gmail.com or by mail using the details provided below:
2963 Tiemann Avenue, First Floor, Bronx NY 10469, United States
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
- Device information
- Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to help us optimize and improve your experience.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, and tracking technologies such as Facebook Pixel, TikTok Pixel, Pinterest Tag, Google Analytics, and Klaviyo.
- Disclosure for a business purpose: Shared with our processor Shopify, as well as Google Analytics, Facebook (Meta), TikTok, Klaviyo, and other trusted vendors who help us operate our website, analyze behavior, deliver ads, and fulfill orders.
- Personal Information collected: Version of web browser, IP address, time zone, cookie data, device type, operating system, referring URLs, pages viewed, search terms, click behavior, time spent on the Site, and interactions with our content, products, and marketing.
- Order information
- Purpose of collection: To provide products or services to you in order to fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and—if you've opted in—send you marketing or promotional content related to our products.
- Source of collection: Collected directly from you during checkout or when placing an order.
- Disclosure for a business purpose: Shared with our processor Shopify, as well as trusted third parties including payment gateways (e.g., Shopify Payments, PayPal), shipping providers (e.g., USPS or Shippo), and marketing platforms (e.g., Klaviyo, Facebook, Google, and TikTok) that assist in order processing, fulfillment, and communication.
- Personal Information collected: Name, billing address, shipping address, payment details (e.g., credit/debit card, PayPal, Shop Pay, Apple Pay), email address, phone number, and any personalization or notes you include with your order.
- Customer support information
- Purpose of collection: To respond to inquiries, provide assistance with orders, resolve issues, and improve overall customer service.
- Source of collection: Collected directly from you when you contact us via email, contact forms, or messaging platforms.
- Disclosure for a business purpose: Shared with our processor Shopify, and customer support tools or communication platforms such as Shopify Inbox, Gmail, or Klaviyo (if you use automated follow-ups or messaging).
- Personal Information collected: Name, email address, order number, and any details you provide during the inquiry (such as photos, custom notes, or issue descriptions). We do not collect offline data or purchased marketing lists.
[INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]
Minors
The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address listed above to request deletion.
Sharing Personal Information
We share your Personal Information with trusted service providers to help us operate our store and fulfill your orders, as outlined above. For example:
- We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- We may also share your information with: Payment processors (Shopify Payments, PayPal), Shipping providers (e.g., USPS, Shippo), Email and SMS platforms (e.g., Klaviyo), Advertising and analytics platforms (e.g., Facebook, TikTok, Google, Pinterest)
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We use third-party marketing platforms, such as Facebook (Meta), TikTok, Klaviyo, and Pinterest, which may collect information about your browsing behavior, purchase activity, and interaction with our ads across the web. This may involve sharing certain data (such as email, purchase history, or site activity) directly or through cookies and similar tracking technologies.
- We also use Shopify Audiences to show ads to users who’ve purchased from other Shopify stores and may be interested in our products. Shopify may use anonymized data including your purchase activity and associated email address for this purpose.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by::
FACEBOOK - https://www.facebook.com/settings/?tab=adsGOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Selling Personal Information
[INCLUDE THIS SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY ACT AND SELLS PERSONAL INFORMATION AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
[Insert:
- categories of information sold;
- IF USING SHOPIFY AUDIENCES: information about your use of the Site, your purchases, and the email address associated with your purchase
- instructions on how to opt-out of sale;
- whether your business sells information of minors (under 16) and whether you obtain affirmative authorization;
- if you provide a financial incentive to sell information, provide information about what that incentive is.]
Your rights
[INCLUDE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE]
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS]
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at hello@rootsandroam.com with the subject line "CCPA Request" and include your full name, email address, and the specific request you’d like to make.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
If you have a concern or complaint about how we handle your personal information, please contact us by email at hello@rootsandroam.com or by mail at the address listed in the Contact section above.
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
For example, if you are located in the United Kingdom, you may contact the Information Commissioner’s Office (ICO) here:
https://ico.org.uk/make-a-complaint/
Last updated: May 6, 2025
